The Sport, Leisure and Culture Consultancy (SLC) has recently completed a sport and physical activity strategy for Warrington Borough Council. The draft strategy, which is now out for consultation, has been prepared by a partnership representing schools, clubs, the NHS, community organisations and the Council. SLC has driven the development of the strategy and worked closely with the partnership to develop a series of innovative action plans.
The strategy has a simple aim – to make Warrington the most active borough in the North West by 2016 – with a clear focus on health improvement outcomes for the town. Proposals include a series of events and festivals based in local communities, a school ‘Olympics’ and activities for young and old residents to enjoy together. Through the consultation, individuals and community groups are being asked to pledge their commitment to specific actions to create a strategy which is truly owned by the community.
“This strategy is for the community of Warrington, not for the Council. So it’s vital that a wide range of partners are involved with its development and delivery,” said Lesley Brewin, Warrington Borough Council’s Head of Communities and Third Sector Partnerships. “It’s a big challenge as we are developing a new programme of sport and physical activity that will not only increase individual participation but also make a difference to communities.”
Marcus Kingwell, Associate Director of SLC, said, “It’s great to be continuing our relationship with Warrington. Duncan Wood-Allum worked with Lesley and her team on the Orford Park Community Sports Hub, and now I’m leading the development of the sport and physical activity strategy. Our approach is strong partner engagement to deliver projects people believe in while creating a direct line of sight to local and national ambitions.”
For further information, please contact Duncan Wood-Allum, Managing Director, the Sport, Leisure and Culture Consultancy on 01444 459927.